Course Catalog | Department of General Management

Course Catalog

MGT402
Digital Media & Management....
2.00
Undergraduate
Course description not available.
MGT200
Social Sector Internship
6.00
Undergraduate
Course description not available.
MGT300
Business Sector Internship
6.00
Undergraduate
Course description not available.
MGT301
Values and Business Ethics
1.50
Undergraduate
Course description not available.
MGT401
Fund. of Intellectual Property
3.00
Undergraduate
Course description not available.
MGT102
Analysis, presentation and report writing
3.00
Undergraduate
Analysis, presentation and report writing
MGT201
Business Law
1.50
Undergraduate
Business Law
MKT401
Business Marketing
3.00
Undergraduate
Course Content This course in Business Marketing would help students understand the distinguishing characteristics of B2B markets. It will also make the students get to know about various marketing concepts related to business markets. It includes environment scanning, buying behavior, STP, product policies and product life cycle, pricing strategies, business channels, and communication mix in business markets. Course Objectives The course has been designed to explain how serving of needs in B2B is different from that of B2C. The aim of the course is to understand B2B perspective and marketing concepts for it. The objectives will be fulfilled through lectures and case discussions. Assessment Scheme Class Participation 10 % Quiz 10 % Mid Term Examination 25 % Case Study Discussions 15 % End Term Examination 40 % Session Plan Session1 Topic: Introduction to Business Marketing Objectives: Concept of business marketing, business vs. consumer marketing, types of customers, classifying goods for business markets, creating the value proposition Discussion: MB Ltd: Nature of demand for special purpose machines. Reading: The environment of Business Marketing (Chapter 1), Book 1 Session 2 Topic: Understanding of Environment for Business Markets and Organisational Buying Behavior Contents: Individual, group, organisational and environmental influences on buying decisions, customers’ total cost of ownership, major stages of organisational buying process Discussion: H.K Electroplating: environmental issues, Star Material Handling Ltd. Reading: Organisational Buying Behavior (Chapter 2), Book 1 Session 3 Topic: Buyer-Seller Relationships Contents: Relationship marketing, types of relationships, managing buyer-seller relationships, customer relationship management strategy, drivers of relationship marketing effectiveness Discussion: India Textile Ltd. Reading: Customer Relationship Management (Chapter 3), Book 1 Session 4 Topic: Segmenting and Targeting in Business Markets Contents: Segmentation requirements and benefits for business marketing, bases for segmenting the markets, procedures for selecting target markets. Discussion: Govind Doors Pvt. Ltd. Reading: Segmenting the Business Markets (Chapter 4), Book 1 Session 5 Topic: Positioning and Product Strategy Contents: Product positioning process, building a strong B2B brand, product policies. Discussion: Vastu Cement Blocks Pvt. Ltd. Reading: Managing Products for Business Markets (Chapter 7), Book 1 Session 6 Topic: Product Life Cycle and Business Services Contents: Industrial product life cycle and strategies, characteristics of business services, conceptualizing service product, dimensions of service quality, delivering effective customer solutions. Discussions: K.S Consultancy Services Ltd. Reading: Managing Services for Business Markets (Chapter 7), Book 1 Session 7 Topic: Marketing Channels in Business Markets Contents: Distinctive nature of business marketing channels, types of B2B channels, intermediaries in business marketing channels, decisions for channel designing and channel administration Discussion: Cable Systems Pvt. Ltd Reading: Managing Business Marketing Channels (Chapter 10), Book 1 Session 8 Topic: Pricing in Business Marketing Contents: Meaning of price, price objectives, factors influencing pricing decisions, types of pricing approaches, responding to price changes of competitors. Discussion: S.L Business Systems (India) Ltd. Reading: Pricing Strategies for Business Markets (Chapter 12), Book 1 Session 9 Topic: Communication Program in Business Markets Contents: Developing business communication program, role of advertising in business marketing, decisions for developing advertising program, role of trade shows in business communication mix. Discussion: Nepal Boards Ltd. Reading: Business Marketing Communication: Advertising and Sales Promotion (Chapter13), Book 1 Session 10 Topic: Managing Personal Selling in Business Marketing Contents: Role of personal selling, selling process, organising, the personal selling effort, traditional selling vs. key account selling, managing sales people. Discussion: Galaxy Solutions Inc. Reading: Business Marketing Communications: Managing the Personal Selling Function (Chapter 14), Book1 Session 11 Topic: Performance Evaluation Contents: Converting strategy goal into concrete performance measures, levels of marketing controls, value of ‘dashboards’ for evaluating marketing strategy performance Discussion: Autotech Pvt. Ltd. Reading: Marketing Performance Measurement (Chapter15), Book 1 Session 12 and 13 Case Studies for discussion: Kirloskar Oil Engines Ltd. Tata Teleservices IBM Challenge Federated Insurance Castrol India Session 14 and 15 Quiz, Project presentation and discussion Teaching Pedagogy: Explanation of concepts with real life corporate examples Practical assignments Case studies Quiz
MGT604
Japanese Kaiwa
2.00
Graduate
Japanese Kaiwa
MGT603
Management of IP in Business
2.00
Graduate
Management of IP in Business
MGT901
Management Communication
2.00
Graduate
Management Communication
MGT921
Legal & Tax Factors in Busines
2.00
Graduate
Legal & tax Factors in Business
MGT600
Summer Internship
2.00
Graduate
Summer Internship
MGT601
Business and the Environment
2.00
Graduate
Business and the Environment
MGT602
Creativity and Innovation
2.00
Graduate
Creativity and Innovation
MGT520
Business Ethics
2.00
Graduate
Business Ethics
MGT801
Ethics in Business and Management
3.00
Graduate
Ethics in Business and Management
MGT501
Oral Pres. & Comm. Skills
1.00
Graduate
Oral Presentation and Communication Skills
MGT502
Written Analysis and Communications
2.00
Graduate
Written Analysis and Communications
MGT503
Written Analysis & Comm. 2
1.00
Graduate
Written Analysis and Communications 2
MGT511
Foreign Language (Spanish)
2.00
Graduate
MGT530
Business Research Methods
1.00
Graduate
MGT531
Business Research Methods I:Quantitative Methods in Business Research
1.00
Graduate
This course studies the nature, scope, and significance of business research and the research methods. In particular, the course examines primary and secondary research methods with applications to specific problems, by the use of quantitative techniques for individual investigation of current problems encountered in business and entrepreneurship.
MGT532
Business Research Method-II
1.00
Graduate
Business Research Method-II
MGT540
Legal Aspects of Business
2.00
Graduate
Legal Aspects of Business
MGT701
Philosophical Foundations and Critical Theories of Management: Key Philosophies and Theories of Management
2.00
Graduate
This course is an overview of management from a wide range of perspectives, including sociology, economics, and psychology
MGT702
Research Methods in Management: Quantitative Research Methods
2.00
Graduate
This course studies the nature, scope, and significance of methods of research in management and business studies
MGT703
THEORY OF FIRM
4.00
Graduate
THEORY OF FIRM
MGT802
Quantitative Techniques in Management - 2
2.00
Graduate
Quantitative Techniques in Management - 2
MGT803
Advanced Quantitative Methods in Management
2.00
Graduate
This course deals in some advanced quantitative methods that are being increasingly used in management research today.